Conversion rate

Also known as conversions. Category: E-commerce and workflow

Conversion rate is the percentage of visitors who complete a desired action, in e-commerce usually a purchase. Product imagery, including the number of images, spins and zoom quality, is one of the factors that influence it.

Effects reported for interactive imagery vary widely by category and study, so claims are best checked against a shop's own A/B tests.

See on photorobot.com

  • PDP (product detail page): The web shop page dedicated to one product, with its images, description and buy button.
  • Product returns: Goods sent back by customers; inaccurate images are a common cause.
  • 360 spin: An interactive sequence of images of a rotating product that the viewer can turn with the mouse or a finger.
  • Hero image: The main product photo shown first on a product page or listing.

Where this term appears on photorobot.com

Mentioned on 11 pages of photorobot.com:

  1. How to Boost Conversion Rates in E-Commerce (Blog)
    Learning how to boost conversion rates in e-commerce with your product photography is critical to success, especially when trying to increase sales for a small or newer webshop.
  2. A Quick Guide to 360 Product Photography for Amazon (Blog)
    Amazon aims to increase conversion rates through enriched visuals, and there are several solutions that exist to produce 360-degree photos that meet their image requirements.
  3. 3D eCommerce - What is it, Why it Matters, and Production (Blog)
    Meanwhile, brands and retailers use it to generate higher customer engagement, better conversion rates, larger average orders, and reduced returns.
  4. How Consistency in Visual Content Boosts Revenue (Blog)
    …very least, make your brand appear unprofessional, or, at worst, destroy your webshop’s conversion rates and revenue altogether.
  5. 7 Advantages to 360 Product Viewers for your Website (Blog)
    Boosting conversion rates in e-commerce is at the top of the priority list for business managers.
  6. A Change in Balance: From Brick-and-Mortar to Online Retail (Blog)
    Professional 2D / 3D product content like this can show significant impacts on conversion rates, returns, and overall revenue.
  7. Augmented Reality for Online Retail and E-Commerce (Blog)
    Just as with any product photography for eCommerce and online retail, ultimately, the goal is to boost conversion rates and reduce overall returns.
  8. GS1 Image Standards (Page)
    Scale product content quickly and effectively Boost eCommerce conversion rates Reduce overall product returns Enhance customer engagement Improve B2B sales presentations Leveraging 360° Product…
  9. Guide to 360 Product Photography for E-Commerce (Blog)
    The right product photography improves not only SEO on your website but also conversion rates and revenue benefits.
  10. How to Improve Workflow in a Product Photography Studio (Blog)
    …vital elements to enhance photo studio workflow, increase throughput and generate higher conversion rates.
  11. Make the Most of Your Brand’s 360° and 3D Imagery (Blog)
    There is a wealth of research to support this, showing that product videos have a serious impact on e-commerce conversion rates.

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